Overview

What they do
Founded in 2018 by a group of seasoned executives including Steven Price and Matt Fremont-Smith, 25madison operates a unique, multi-pronged investment model. The firm incubates AI-native software and tech-enabled businesses through its dedicated studios (25m Health, 25m Supply Chain, and 25m Evolve), invests in external early-stage startups via 25madison Ventures, and acquires and transforms lower-middle-market businesses using applied AI through 25madison Propel. 25madison is highly distinctive for its strategic partnerships with major institutional players-most notably Apollo Global Management and LifePoint Health-which provide its portfolio companies with immediate distribution channels, enterprise customers, and real-world validation environments.
25madison.com
What they look for
25madison focuses on incubating and investing in early-stage AI-native software and tech-enabled companies, while also acquiring and transforming lower-middle market businesses with applied AI. Its strategy spans venture investments through a studio and ventures fund and AI-driven transformation buyouts.
25madison.com
Stage
Pre-seed, Seed, Series A
25madison.com
Sectors
AI, SaaS, Healthcare, Mobility and logistics, Fintech, Consumer
25madison.com
Based
New York City, US
25madison.com

Sources

2026-10-0225madison.comUAE investor workbook 2 Oct 2026, Investors UAE-0005: 25madison
2026-10-0225madison.comUAE investor workbook 2 Oct 2026, Investors UAE-0005: 25madison

Portfolio, cheque size and the rest

The companies they have backed, the cheque they write, and whether they are deploying right now.

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