Ada Ventures

What they do

Founded in 2018 by Check Warner and Matt Penneycard, Ada Ventures is named after Ada Lovelace, the pioneering mathematician, reflecting the firm's commitment to backing underrepresented talent in technology. The firm is highly regarded in the European ecosystem for pioneering "Inclusive Alpha®"-an investment approach that prioritizes an inclusive lens in every part of the process to find top technical talent earlier than traditional VCs. They utilize a unique "Ada Scouts" network and an operator Angel programme to source deals from diverse communities, explicitly aiming to fund "the best, not just the best-connected."

What they look for

Ada Ventures focuses on finding and funding the "Ada Lovelaces of today." They invest in purpose-led European founders building businesses for a better human future. Their core philosophy is that the best founders do not only come from a handful of elite schools, a certain demographic, or a specific gender. They assess founders on intrinsic qualities-such as being deeply commercial, ambitious, gritty, and humble-rather than their CVs or past work experience.

Stage

Pre-seed, Seed

Sectors

Climate, Fintech, Edtech, Healthcare

Based

London, GB