AdFirst.vc

What they do

Founded in 2017 and headquartered in Limassol, Cyprus, AdFirst.vc operates as a specialized co-investor in the global venture ecosystem. The firm distinguishes itself by bringing deep marketing expertise to its portfolio companies, performing "Marketing Due Diligence" to evaluate audience reach and reduce customer acquisition costs. Originally rooted in the CIS market as the investment arm of Ad.ru, it has since expanded globally, backing high-growth B2C, AdTech, and FinTech companies across Europe, the US, and Asia. They are known for partnering with top-tier lead investors to provide specialized marketing oversight.

What they look for

AdFirst.vc seeks co-investments with other funds in late seed and Series A startups, with a focus on AdTech and B2C projects. It differentiates itself by providing web marketing expertise to help scale portfolio companies across sectors such as fintech, consumer apps, gaming, education, and video platforms.

Stage

Pre-seed, Seed, Series A, Series B+

Sectors

Media, Consumer, Fintech, Edtech, SaaS

Based

Limassol, CY