Overview

What they do
Founded in 2020 by António Caçorino and Pedro Félix da Costa, APEX Capital bridges the gap between sports excellence and investment expertise. The firm leverages a unique community of over 100 professional athlete investors to unlock exclusive deals and provide strategic value to portfolio companies. Initially focused on early-stage sports tech and media startups, APEX has rapidly expanded its mandate to include growth and private equity investments in established sports teams and leagues. They are highly regarded in the European ecosystem for their specialized domain expertise and ability to drive commercial growth in sports assets.
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What they look for
APEX invests across the entire sports landscape-from early-stage companies redefining how sports is performed and experienced, to emerging concepts and established properties. They believe athletes have the power to transform the industry as active investors, pairing their unrivaled access and influential networks with APEX’s financial and operational expertise.
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Stage
Pre-seed, Seed, Series A, Series B+
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Sectors
Media, Healthcare, Consumer, AI, Other
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Based
Oeiras, PT
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Sources

2026-09-01apex-cp.comAPEX is a sports-focused investment firm backed by world-class athletes.
2026-09-01apex-cp.comWe fund early-stage technology companies that are focused on the Sports, Media, &…
2026-09-01apex-cp.comToday, APEX runs strategies across venture, growth, and private equity - backing bold ideas…

Portfolio, cheque size and the rest

The 7 companies they have backed that we can see, the cheque they write, and whether they are deploying right now.

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