Arket Ventures

What they do

Founded in 2021 by highly experienced Dutch media and creative entrepreneurs, Arket Ventures focuses on the critical go-to-market phase of early-stage startups. The firm leverages over 20 years of its partners' entrepreneurial experience in positioning, strategy, creation, and production to help founders build strong brands and sustainable businesses. They specifically target startups utilizing technology for social, ecological, and economic improvement, acting as highly hands-on coaches for proposition and communication strategy.

What they look for

Arket Ventures invests with "smart capital" in start-ups and scale-ups that use technology to realize social, ecological, and economic improvement. Their core philosophy is built around market positioning: "Positioning is the act of deliberately defining how you are the best at something that a defined market cares a lot about. If we fail at positioning, we fail at marketing and sales. If we fail at marketing and sales, the entire business fails".

Stage

Pre-seed, Seed

Sectors

Climate, Proptech, SaaS, Deeptech, Consumer

Based

Amstelveen, NL