Atwater Capital
2026-08-27atwater-capital.com
Overview
What they do
Founded in 2017 by former KKR executive Vania Schlogel, Atwater Capital is a specialist private investment firm that unites the creative aspects of evaluating investments with deep operational and financial expertise. The firm focuses on identifying emerging sector trends and connecting high-profile institutional investors with forward-looking management teams. Known for its high-touch operational engagement and low-volume deal-making, Atwater has built a strong reputation for backing high-quality content, creator economy tools, and live entertainment platforms aimed at underserved demographics.
atwater-capital.com
What they look for
Atwater Capital's thesis is centered on extracting synergies by applying quantitative rigor to creative strategy. They aim to unite the valuable creative aspects of growing media companies with deep operational and financial expertise under one roof. They explicitly look for high-quality content, local-language media, and companies aimed at specific, underserved demographics or communities. They are also highly interested in live events and sports properties that possess a strong "curatorial value" and a grassroots-to-pro ecosystem.
atwater-capital.com
Stage
Series B+
atwater-capital.com
Sectors
Media, SaaS, Consumer, AI
atwater-capital.com
Based
Los Angeles, US
atwater-capital.com
Sources
2026-08-27atwater-capital.comFocused exclusively on the Media and Entertainment sectors, Atwater Capital was founded with…
Portfolio, cheque size and the rest
The 11 companies they have backed that we can see, the cheque they write, and whether they are deploying right now.
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