Baird Capital

What they do

Founded in 1989, Baird Capital manages two complementary but distinct investment strategies: a U.S. Venture Capital platform and a Global Private Equity platform. As the direct investment arm of Robert W. Baird & Co., the firm leverages the extensive global resources, investment banking expertise, and macroeconomic research of its parent organization. They are known for their highly focused approach to B2B technology, healthcare, and industrial services, taking a partnership-driven, long-term view with founder-led businesses. They maintain a strong reputation in the lower-middle market for providing robust back-office and operational support to help regional companies scale globally.

What they look for

Baird Capital invests in founder- and entrepreneurial-led B2B Tech & Services companies across the full capital spectrum, from mid-stage venture capital to late-stage buyouts. They focus on sub-sectors where they have deep institutional knowledge and leverage their global operating capabilities to support the operational and growth needs of their partner companies. They explicitly target companies with established product-market fit, substantial customers, a large Total Addressable Market (TAM), and strong unit economics. They look for businesses demonstrating 20% to 100%+ growth, highly recurring revenue streams, high customer retention, and competitive moats. For their venture arm, they specifically seek mid-stage companies generating between $2 million and $20 million in revenue.

Stage

Series B+

Sectors

SaaS, AI, Cybersecurity, Healthcare, Deeptech, Climate

Based

Milwaukee, US