Choice Equities Capital Management

What they do

Choice Equities Capital Management is a boutique investment firm that manages a concentrated portfolio of public equities, primarily focusing on small and mid-cap companies. Founded by Mitchell Scott in 2017, the firm differentiates itself through a high-conviction strategy, typically holding only 10-15 positions at a time. They view stocks not as electronic tickers but as ownership stakes in real businesses, applying a private equity-style due diligence process to public markets. The firm is known for its transparency, publishing detailed investor letters that articulate their "opportunistic businessperson" philosophy.

What they look for

The firm operates with the mindset of an "opportunistic businessperson." They believe that a concentrated portfolio of their "best ideas" (10-15 stocks) is the safest way to compound capital over the long term, rejecting the industry standard of widespread diversification. They look for companies with a sound competitive position, proven management, predictable cash flows, and opportunities for reinvestment, often focusing on misunderstood or under-followed small-cap and mid-cap companies.

Stage

Series B+

Sectors

Consumer, Deeptech, SaaS

Based

Raleigh, US