CRADLE

What they do

Hyundai CRADLE is the open innovation and corporate venture capital arm of Hyundai Motor Group (HMG). It operates with a dual mandate: to invest strategically in high-potential startups and to facilitate "Proof of Concept" (PoC) projects that integrate startup technology directly into Hyundai’s automotive and industrial ecosystems. The firm serves as the primary gateway for global startups to access HMG’s massive manufacturing, logistics, and R&D capabilities, acting as a scout and bridge-builder for technologies that can transform the group into a "Smart Mobility Solution Provider."

What they look for

CRADLE invests in technologies that align with HMG’s vision of "Progress for Humanity." The core thesis moves beyond traditional automotive manufacturing into broader "mobility," including how people move (UAM, autonomous), how things move (logistics, robotics), and how energy moves (hydrogen, electrification).

Stage

Seed, Series A, Series B+

Sectors

Mobility and logistics, Proptech, Deeptech, AI, Climate, Cybersecurity, SaaS

Based

Mountain View, US