Founderment

What they do

Founderment is a European early-stage venture capital firm focused on RetailTech. Based in Aarhus, it invests in AI-first startups building the infrastructure, tools, and solutions that define the future of modern retail. The firm typically leads pre-seed rounds with investments of up to DKK 6 million and supports portfolio companies with capital, network, and customer access. Founderment positions itself as founder-led and retail-focused, leveraging a team with backgrounds in retail, e-commerce, technology, and entrepreneurship.

What they look for

Founderment invests in AI-first RetailTech startups across Europe, focusing on companies building infrastructure, tools, and solutions for modern retail. It targets early-stage, primarily pre-seed rounds, typically leading with investments of up to DKK 6 million while providing strategic support, network, and customer access.

Stage

Pre-seed

Sectors

AI, Consumer, Marketplace

Based

Aarhus, DK