Mayfair Equity Partners

What they do

Mayfair Equity Partners is a private equity firm specialising in growth capital investments and buyouts in the TMT and Consumer sectors. They focus on building strong partnerships with exceptional management teams, supporting them to deliver their plans faster and with less risk. They believe that with fast-growing businesses, it is often impossible to separate strong financial results from the teams responsible for delivering them. They seek to build enduring partnerships with the teams that they back. This allows them to concentrate on supporting management teams to deliver their plans either faster or with less risk. It also fosters strong shareholder alignment and robust corporate governance. They understand the pressures associated with running a business with multiple stakeholders. They also know what it is like to create your own company from scratch, and how it feels to manage a successful small business with its inevitable highs and lows.

What they look for

Backing management teams and businesses where technology, changing customer behavior, and evolving market structures create opportunities to build market leaders, combined with operational support to accelerate digital transformation, international expansion, and M&A.

Stage

Series B+

Sectors

AI, Healthcare, Media, Marketplace

Based

London, GB