Mulliez Family Association

What they do

Founded in 1955 by Gérard Mulliez, the Association Familiale Mulliez (AFM) operates under the motto "Tous dans tout" (All in all), pooling the wealth of over 900 family shareholders. It controls over 130 retail brands, including Auchan, Decathlon, Kiabi, and Leroy Merlin, employing over 650,000 people worldwide. To diversify its wealth and support external innovation, the family established Creadev in 2002. Creadev operates as an evergreen investment firm, deploying patient capital into purpose-driven companies across healthcare, sustainable food, and climate tech, leveraging the family's vast global ecosystem to help founders scale.

What they look for

Creadev focuses on building "champions of impact over time" by investing in companies that address global emergencies in health, food, and the environment. Because they are backed by a family office rather than institutional LPs, they operate an "evergreen" model, meaning they provide patient capital without a predefined exit horizon, allowing the "shareholder's time to match the entrepreneur's time". They explicitly target companies that have already achieved more than €10 million in revenue, possess a proven business model, and demonstrate high growth potential, seeking businesses that can scale to €100 million in revenue within five years.

Stage

Series B+

Sectors

Healthcare, Food and agriculture, Climate

Based

Paris, FR