Overview

What they do
Path Ahead Ventures is a new initiative by REI Co-op that invests in founders of color to start and scale businesses in the outdoor industry. REI Co-op's Path Ahead Ventures offers full-spectrum support to Black, Indigenous, Latinx and AAPI-owned and -led startups
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What they look for
Invests in early-stage outdoor, fitness, health and wellness, and sustainability companies led by founders of color (Black, Indigenous, Latina/o/x, Asian American, Pacific Islander) incorporated in the US or Canada that show strong strategic alignment with REI.
rei.com
Stage
Ideation, Pre-seed, Seed
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Sectors
Climate, Consumer, Healthcare, Marketplace
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Based
Sumner, US
rei.com

Sources

2026-08-31innovationsoftheworld.comREI launched an impact-driven corporate venture capital fund, Path Ahead Ventures (PAV) in…
2026-08-31rei.comREI Co-op's Path Ahead Ventures offers full-spectrum support to startups owned and led by…
2026-08-31rei.comCore investment criteria: Management team with at least one full-time founder of color, Black…
2026-08-31rei.comSusan Viscon, Chief New Ventures and Impact Officer; Executive Director, Path Ahead Ventures

Portfolio, cheque size and the rest

The 4 companies they have backed that we can see, the cheque they write, and whether they are deploying right now.

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