Shrug Capital

2026-08-29shrug.vc

Seed investors AI investors San Francisco

Overview

What they do

Shrug Capital is a venture capital firm that invests in consumer startups. The firm maintains a small team and is headquartered in San Francisco, California.

shrug.vc

What they look for

Invests in consumer startups, providing venture capital to early-stage consumer-focused companies.

shrug.vc

Stage

Seed

shrug.vc

Sectors

AI, Climate, Consumer, Deeptech, SaaS, Fintech, Healthcare, Marketplace

shrug.vc

Based

San Francisco, US

shrug.vc

Sources

2026-08-29shrug.vcNiv and Moshe were two of the first venture firms kind enough to take the time to speak with…

2026-08-29shrug.vcPortfolio Deep Tech... Climate / Energy... Creator... Health & Wellness... Consumer...…

Portfolio, cheque size and the rest

The 12 companies they have backed that we can see, the cheque they write, and whether they are deploying right now.

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