SHUFL Capital
2026-09-02shuflcapital.com
Overview
What they do
SHUFL Capital is a venture capital firm that invests in businesses aimed at improving everyday happiness. It focuses on companies operating in the areas of sleep, health, fitness, and leisure, partnering with entrepreneurs who share this mission. The firm provides financial capital and support to help establish and scale such businesses.
shuflcapital.com
What they look for
SHUFL Capital invests in venture-stage businesses that enhance human happiness, particularly in sleep, health, fitness, and leisure, partnering with entrepreneurs to grow and scale these companies.
shuflcapital.com
Stage
Pre-seed, Seed
shuflcapital.com
Sectors
Healthcare, Consumer
shuflcapital.com
Based
London, GB
shuflcapital.com
Sources
2026-09-02shuflcapital.comOur purpose at SHUFL is simple. We invest in happiness. We created SHUFL to partner with…
2026-09-02shuflcapital.comSHUFL Capital UK Limited is a company registered in England and Wales (registration number…
2026-09-02shuflcapital.comSHUFL also has fantastic “brand equity” as an investor in Aleck and we often get asked about…
Portfolio, cheque size and the rest
The 3 companies they have backed that we can see, the cheque they write, and whether they are deploying right now.
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