Sterling Road
2026-08-26sterlingroad.com
Overview
What they do
Sterling Road is a venture capital firm that invests in pre-seed stage B2B startups. They provide ongoing coaching, fundraising introductions, hiring help, and additional capital for their later rounds.
sterlingroad.com
What they look for
Investing early as a first check before pitch decks are polished, offering regular hands-on coaching from idea to initial revenue, and providing follow-on capital across rounds.
sterlingroad.com
Stage
Ideation, Pre-seed, Seed, Series A, Series B+
sterlingroad.com
Sectors
AI, Climate, Consumer, Deeptech, Fintech, Food and agriculture, Govtech and defence, Healthcare, HR and recruiting, Legal and compliance, Media, Mobility and logistics
sterlingroad.com
Based
San Francisco, US
sterlingroad.com
Sources
2026-08-26sterlingroad.comAsh Rust is a founder turned first-check investor. He’s the Managing Partner of Sterling Road…
2026-08-26sterlingroad.comAs your company grows, we will continue to be supportive in later rounds and can write checks…
Portfolio, cheque size and the rest
The 11 companies they have backed that we can see, the cheque they write, and whether they are deploying right now.
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