True Beauty Ventures
2026-08-28truebeautyventures.com
Overview
What they do
True Beauty Ventures, a firm focused on investing in beauty and wellness startups. True Beauty intends to have a portfolio of 10 to 12 brands with this fund and has already invested in six companies, including hair care brand Crown Affair and CBD brand Feals.
truebeautyventures.com
What they look for
True Beauty invests in authentic, consumer-first brands anchored around five core pillars: excellent product innovation solving real consumer needs, differentiated positioning with distinct storytelling, stellar performance with disciplined economics, exceptional founder superpowers, and collaborative partnership.
truebeautyventures.com
Stage
Pre-seed, Seed, Series A, Series B+
truebeautyventures.com
Sectors
Consumer, Healthcare
truebeautyventures.com
Based
New York, US
truebeautyventures.com
Sources
2026-08-28truebeautyventures.comWe champion breakout beauty and wellness brands from Seed to Series B, with the conviction and…
2026-08-28truebeautyventures.comWe do not just invest, we build hand in hand with our brand partners.
2026-08-28truebeautyventures.comRich Gersten, Co-Founder & Managing Partner Cristina Nuñez, Co-Founder & general partner
Portfolio, cheque size and the rest
The 22 companies they have backed that we can see, the cheque they write, and whether they are deploying right now.
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