Auréa

What they do

Auréa is a specialist private equity firm founded in 2021, focusing on the Beauty, Wellness, and Longevity sectors. Based in London and New York, the firm invests in both high-potential disruptive players and established brands that align with emerging consumer trends. Auréa aims to create value by leveraging its industry experience and operational expertise to scale brands through optimized distribution, digital commerce strategies, and global expansion. Its most recent known investment was in Persimmon Life in May 2025.

What they look for

Auréa invests in "Beauty, Wellness, and Longevity" sectors, believing them to be resilient, non-cyclical, and driven by secular trends. They seek science-backed products with proven efficacy, focusing on "cleaner than clean" ingredients and modernizing heritage brands. The firm prioritizes brands that leverage data for innovation, possess strong omnichannel potential, offer differentiation, and align with authentic founder leadership.

Stage

Series A, Series B+

Sectors

Consumer, Healthcare, Deeptech

Based

London, GB