JamJar Investments
2026-08-31jamjarinvestments.com
Overview
What they do
JamJar Investments is a venture capital firm that invest in high growth consumer brand businesses in both digital and non-tech.
Its combination of operational, commercial and brand experience was honed over 14 years taking innocent from scratch to sale to Coca Cola for north of half a billion £. That journey means the company understand the journey of entrepreneurs, the highs the lows, the challenges and some of the solutions.
JamJar is the consumer Venture Capital fund run by the innocent drinks founders.
jamjarinvestments.com
What they look for
Investing early in European consumer brands capable of £250m+ exits, with strong teams, high-performing products, and round sizes between £0.5m and £5m.
jamjarinvestments.com
Stage
Seed
jamjarinvestments.com
Sectors
Consumer
jamjarinvestments.com
Based
London, GB
jamjarinvestments.com
Sources
2026-08-31jamjarinvestments.comJamJar is an early stage European consumer VC set up and run by the founders of innocent .
Portfolio, cheque size and the rest
The 10 companies they have backed that we can see, the cheque they write, and whether they are deploying right now.
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