True
2026-08-30true.global
Overview
What they do
True is an investment and advisory firm focused on reimagining business through close collaboration with a community of founders, entrepreneurs, leaders, and experts across the consumer world. It combines investing with innovation support, helping both established companies and startups by fostering collaborations between large incumbents and innovators in the consumer and technology industries. The firm emphasizes creating commercial success while enabling change and knowledge sharing wherever there is opportunity.
true.global
What they look for
We invest in digital-first breakout companies, from pre-seed to Series A level, that represent the future of consumer behaviour.
true.global
Stage
Seed
true.global
Sectors
Consumer
true.global
Based
London, GB
true.global
Sources
2026-08-30true.globalTrue is a consumer and retail sector-specialist investment and advisory firm, taking a…
2026-08-30true.globalTrue invested in The Cotswold Company in 2016 and has transformed the business from a…
Portfolio, cheque size and the rest
The 14 companies they have backed that we can see, the cheque they write, and whether they are deploying right now.
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