Overview

What they do
VGC Partners is a growth capital firm based in London, United Kingdom .VGC Partners is backed by a number of institutions and a select group of high net worth individuals who have experience in building consumer, media and technology companies. The firm takes significant minority stakes in private firms. It invests in companies operating in the consumer and media sectors.
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What they look for
VGC Partners invests in the Attention Economy, backing B2B companies shaping how attention is acquired and monetised across sports, entertainment, content, IP, and marketing services.
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Stage
Seed
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Sectors
Marketing and sales, Media
vgcp.co.uk
Based
London, GB
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Sources

2026-08-27vgcp.co.ukWe are an early-stage, private equity investor in the Attention Economy.
2026-08-27vgcp.co.ukWe are VGC Partners LLP.
2026-08-27vgcp.co.ukWe invest £7 million to £25 million into a small number of businesses each year, bringing the…
2026-08-27vgcp.co.ukParminder Basran Founding Partner & CEO

Portfolio, cheque size and the rest

The 9 companies they have backed that we can see, the cheque they write, and whether they are deploying right now.

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