Overview

What they do
EWO Capital is a boutique growth equity firm founded by entrepreneurs Julien Saada and Gregory Mager, deploying capital from their successful exit of Maesa. The firm positions itself as a strategic 'coach' for founders, leveraging deep operational expertise in scaling consumer brands, international expansion, and brand building. They operate with a high-conviction, concentrated portfolio approach, investing in 'emotional brands' that foster strong communities.
ewocapital.com
What they look for
EWO Capital invests in 'emotional brands' within the Experience, Wellness, and Outdoor sectors, believing modern consumer value is driven by mission, vision, and community. They seek profitable, growing companies with revenues typically between $10M and $100M, and ambitious founders looking for strategic partners to scale internationally and professionalize operations.
ewocapital.com
Stage
Series B+, Series A
ewocapital.com
Sectors
Consumer
ewocapital.com
Based
London, GB
ewocapital.com

Sources

2026-08-31ewocapital.comIf you are an ambitious entrepreneur looking for growth capital, get in touch to submit your…
2026-08-31ewocapital.comOur Mission Empower ambitious entrepreneurs and emotional brands EWO stands for Eyes Wide…
2026-08-31ewocapital.comCafé du Cycliste A leading cycling and outdoor fashion brand from Nice Cote d’Azur with a…
2026-08-31ewocapital.comOur Founders It all began with a simple idea and two friends. Julien Saada and Gregory Mager…

Portfolio, cheque size and the rest

The 3 companies they have backed that we can see, the cheque they write, and whether they are deploying right now.

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