Early Customers

Finding your first customers and learning to sell before you can afford anyone to do it for you. Working out your ICP, pricing the product, cold outreach, and founder-led sales.

7 pieces

• Early Customers8 March 2026The 2026 Guide to Launching Your Startup: What Works for Pre-Seed FoundersDiscover the 2026 playbook for launching your early-stage startup. Learn how to validate silently, secure your first 10 customers, and orchestrate a rolling public debut to attract seed investors.6 min read
• Early Customers24 February 2026AI Agents for Founder-Led Sales: 3x Your Consistency Without HiringYou do not need a sales team. You need consistency. Here is how AI agents keep founder-led sales running without losing the human touch.9 min read
• Early Customers24 February 2026How to Get Your First 10 Customers as an Early-Stage StartupYour first 10 customers are the hardest to get. Here is the step-by-step process to find, reach, and close them when nobody knows who you are.11 min read
• Early Customers24 February 2026How to Price Your Startup's Product (Without Leaving Money on the Table)Most founders underprice. Here is how to find the right price for your stage and raise it as you learn.10 min read
• Early Customers24 February 2026Cold Outreach That Actually Works for Early-Stage StartupsMost cold outreach fails because it is lazy. Here is how to write emails and LinkedIn messages that actually get replies.9 min read
• Early Customers24 February 2026Founder-Led Sales: Why You Cannot Hire Your Way Out of SellingHiring a salesperson before you understand sales is one of the most expensive early-stage mistakes. Here is how to do founder-led sales even if you hate selling.10 min read
• Early Customers15 December 2025How to Find Your ICP: A Practical Guide for Pre-Seed and Seed FoundersYour ICP is not who could use your product. It is who will pay first. A 2-week process for finding your ideal customer profile.10 min read