Building the Product

What to build, what to skip, and how to build it without creating something you cannot maintain. Build versus no-code, working with AI coding tools, and the technical decisions that make a company hard to replace.

4 pieces

• Building the Product5 October 2026How to Price Your First Product: A Practical Guide for Early-Stage FoundersHow to choose what you charge for, set a starting price before you have much data, test it with real customers, and know when to change it. With UK VAT and pricing rules covered.12 min read
• Building the Product2 October 2026What to Build After Your MVP (and How to Say No to Everything Else)Once the MVP ships, feature requests arrive from every direction. Here is how to weigh them, a four-question filter for deciding what to build next, and how to turn down the rest without losing customers.8 min read
• Building the Product8 March 2026The 2026 Playbook for Building With AI Coding Agents (Without Creating a Codebase You Can’t Maintain)A practical guide for founders using AI coding agents (Cursor, Devin, etc.) to ship fast without creating unmaintainable code. Covers context files, micro-prompting, testing, documentation, and how to survive technical due diligence.8 min read
• Building the Product23 January 2026Data infrastructure is what makes your startup hard to replaceStrategies and insights for building defensible, acquisition-ready startups.3 min read