Idea Validation

Testing whether the idea holds up before you build it. Landing page tests, customer interviews that tell you something, and how to read the signals that say keep going.

5 pieces

• Idea Validation21 February 2026How to Validate Your Startup Idea with a Landing Page (Before Building Anything)You do not need a product to test demand. A weekend of work and some targeted traffic can tell you if your idea is worth building.11 min read
• Idea Validation10 February 2026How to Validate a Startup Idea in 14 Days Without Writing CodeA practical 14-day plan to validate your startup idea without code. Includes interview scripts, landing page tests, and concierge pilots.9 min read
• Idea Validation9 February 2026How to Validate Your Startup Idea Before Writing Code42% of startups fail because no one wanted what they built. Here is how to validate your idea in 2-6 weeks before writing a line of code.10 min read
• Idea Validation5 January 2026Signs Your Startup Idea Has Legs: How to Know If You Should Keep GoingNot sure if your idea is working? Here are the signals that suggest you should keep going, and the warning signs that suggest you should not.10 min read
• Idea Validation1 January 2026How to Run Customer Interviews That Actually Tell You SomethingMost customer interviews are useless. Here is how to run ones that actually tell you something before you waste months building the wrong thing.8 min read